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If you're a local business, you've probably faced this:
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Your competitors are outranking you on Google My Business
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You're spending money on Google Ads but not getting a return on your investment
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You’ve got happy customers, but hardly any reviews
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The phone isn't ringing as often as you would like it to
Google Ads
Google Ads are the paid listings that show up right at the top of Google when someone searches for a service, like "plumber in my area". You pay to appear there instantly.
Google My Business
Google My Business (now called Google Business Profile) is your free business listing that appears in the Google Maps — the box with local results and star ratings.
How help my clients stay at the top:
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Ensure you get a return on your Investment
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Optimise for conversions, not just clicks
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I perform keyword reasearch to create laser-targeted ad campaigns based on your local service keywords.
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Ensure you show up at the top of Google when people search “{your service} near me”
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Write high-converting ads
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Optimize your profile to show up in the Top 3 Google Map results
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Add the right keywords, categories, and business info
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Upload geo-tagged photos and service posts
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Build a review-getting system that works after every job
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Monitor and improve your local ranking factors
Client Success Stories
💧 Dekker Plumbing – Stellenbosch & Paarl
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#1 in Google Map Pack for both areas
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139+ 5-star reviews in Stellenbosch
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19 5-Star Reviews in Paarl (They opened a month ago)
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2X more service calls
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Full Google Ads funnel optimised for conversions, not wasting money on clicks
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Geo-optimised GMB setup = organic and paid dominance
Their Paarl Branch was opened a month ago, and already they are listed Nr 1
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Wiaan Groenewald - About me
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I’m Wiaan Groenewald, founder of Groenewald Digital Performance.
I hold two degrees in Management Accounting (BCom + Honours), but I chose to apply finance where it matters most, inside growing businesses.
Over the past 4 years, I’ve helped DTC brands generate over $4M in revenue across Meta and Google, structured around contribution margin, not just ROAS.
Most performance marketers understand platforms.
Very few understand profit mechanics.
That’s the gap I operate in.
I partner closely with a limited number of DTC brands, combining paid ads execution with financial oversight.
Did you know?
Driving Business Success
97% of people learn about a local company online — not from word of mouth.
If your online presence sucks, it doesn’t matter how good your service is. They’ll never call.
88% of people who search for a local service on their phone call or visit within 24 hours.
Ranking high means they’ll call you first. Not the guy 5 listings down.
Only the top 3 results in the Map Pack get serious clicks — everything below gets ignored.
If you're #4, you may as well be on page 2.
72% of customers won’t take action until they read reviews.
No reviews = no trust. No trust = no phone calls/visits
Services includes:
Full Setup of Google My Business
Ensuring you rank in the top 3
Google ads (creation of ads + keywords analysis and on-going running campaings)
Website Audit, so Google can read your website properly and ensure you list for the correct keywords
Get in Touch
Start Your Journey to Profitability Here!